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Tapping into Local Nuances: A Localization Triumph in the U.S. Pharma Market
Background: An international pharma marketing agency was representing a multinational pharmaceutical company planning to launch a new...
2 min read
Refining Message Testing for Greater Impact On Marketing Effectiveness
Background: A growing pharma marketing agency was working with a biotech firm that was preparing to launch a groundbreaking new drug. The...
2 min read
Harnessing Physician Preferences: A Success Story in Modernizing Communication Channels
A well-established pharma marketing agency found themselves representing a large pharmaceutical company that had developed a...
2 min read
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